Privacy Policy

1. Introduction

This Privacy Policy Statement (“Privacy Policy”) together with our Terms and Conditions sets out the basis on which we will process and/or use any personal data obtained as a result of your use of the website (“Site”). All collection, processing and/or use (hereinafter referred to as “processing”) of your personal data will be in accordance with the applicable Swiss data protection legislation for the purpose for which the information was submitted.

Please note that “you” and “yours” refer to you as an individual and not to any legal or corporate entity. “We” or “our” refers only to Wenger S.A. Route de Bâle 63, 2800 Delémont, Switzerland.

2. Responsible Body

The responsible body for the processing of your personal data is Wenger S.A. Route de Bâle 63, 2800 Delémont, Switzerland. Additional information about us can be found in the legal notice on our Site.

If you are concerned about the processing of your personal data and wish to object to the processing of your data in accordance with this Privacy Policy as a whole, or to individual measures within the process, you may send your objection by e-mail or letter to the following contact address:

Wenger S.A.
Route de Bâle 63
CH-2800 Delémont

3. Purpose of Data Processing

Your personal data may be processed in order to ensure the proper running of the Site and the features provided thereon to the users. We may also use the personal data you provide to us for targeted advertising (e.g. information on special offers and discount promotions) by mail, by e-mail, by SMS or MMS text messages (provided that you have submitted the respective contact details when using the Site) as well as for market research purposes (e.g. customized offer optimization) according to the following provisions.

4. Processed Data

Your personal data is processed according to the principles of data avoidance and minimization and concerns the following data:

  • Information provided in the Site’s contact form or when using the Site. Such information may include your name, e-mail address, information on your purchase interests and your warranty and repair interests.
  • Information that you provide by filling in forms (e.g. for the purpose of contacting distributors in case of enquiries regarding our products and services) or by otherwise contacting us.  
  • We may also ask you for information when you enter a competition, promotion or surveys sponsored by us.
  • Details of your visits to this Site, including information about the way you use this Site and about the duration and extent of use.

5. Promotion and Market Research

Further to using your data with regard to your visit of the Site, we will use the information you provide in order to improve our offers and to communicate with you concerning your interests, specific products or marketing campaigns and to recommend products which may be of interest to you.

5.1. Newsletter and Evaluation of Contents

We use what is known as the double opt-in process for the dispatch of our newsletter, i.e. we shall not send you a newsletter by e-mail until you have sent us your express prior confirmation that we should activate the newsletter service. We shall then send you by e-mail and request you to confirm by clicking a link contained in the e-mail that you wish to receive our newsletter.

By registering for the newsletter with your e-mail address, you agree that we and our Subsidiaries as well as our parent company (Victorinox AG) and its Subsidiaries send you customized information on our products, competitions, promotions, other offers and for our own advertising purposes.

Such consent also includes your agreement that we may pass your contact to our Subsidiaries as well as to our parent company (Victorinox AG) and its Subsidiaries so that they can also send you customized information.

Information we receive from you help us to design your using experience with our Site individually and improve it constantly.

Insofar as you have expressly accepted it, we will evaluate the data provided as well as the automatically generated contents in order to generate personalized advertising. For this purpose, we will analyze the existing information for example collected values on the opening of certain contents or the click behavior with respect to the newsletter and will create user profiles based on this data.

You may withdraw your consent to receive the newsletter at any time by unsubscribing from the newsletter on our website (in the MyProfile section). You will also find an unsubscribe link in each newsletter.

5.2. Evaluation of Customer Data

The evaluation of your data which we receive from you when you use and interact with the Site according to section 4 also represents an important contribution to the optimization of our offers. If you consent thereto, we will also collect this data in order to accomplish offer optimization and create respective user profiles.

5.3. Transfer of Data to Companies of the Victorinox Group

We may transfer your data to our parent company (Victorinox AG) and its Subsidiaries in order to provide services set out in this Privacy Policy.

6. Use of Cookies

In order to make your visit on our Site as easy as possible and to allow you to use certain features, we use so-called “cookies”. Cookies are small text files stored on your computer’s hard drive by your browser. Cookies help us to identify account holders and to optimize their site experience. We assure you that no personal data, such as name or address, is collected or stored as part of this process. Some of the cookies used by us will be deleted at the end of your browser session, i.e. when you close your browser (these are called session cookies). Other cookies will remain on your terminal device and will allow us to recognize your browser the next time you visit our Site (these are called persistent cookies). You can set up your browser so that you are informed about the use of cookies and individually decide on their acceptance or exclude the acceptance of cookies in certain cases or in general. In the non-acceptance of cookies, the functionality of our Site may be limited.

We never use or install spyware on your computer, nor do we use spyware to retrieve information from your computer.

7. Web Analytics for Advertising Purposes

This Site uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies", text files that are stored on your computer, to help analyze how users use the Site. The information generated by the cookie about your use of this Site (including your IP address) are usually transferred to a Google server in the USA and stored there.

Please note that on this website, Google Analytics has been supplemented by the code „gat._anonymizeIp();“ in order to ensure anonymized collection of IP addresses (“IP masking”). On our commission, your IP address is therefore registered by Google merely in a shortened form, which guarantees anonymity and does not allow to be identified. If IP anonymity is activated on this Site, within Member States of the European Union or other parties to the Agreement on the European Economic Area your IP address will be shortened by Google beforehand. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. On behalf of the Provider, Google will use this information to evaluate your use of the Site, compiling reports on Site activity and providing the Provider with other services relating to Site and Internet use.

The IP address transmitted by your browser within the scope of Google Analytics will not be merged with any other data compiled by Google. A transferal of these data to a third party on the part of Google will only take place on the basis of legal regulations or in the context of the processing of order data.

By using this Site you are declaring yourself in agreement with the processing of data gathered about you by Google, the data-processing strategy described above, and the aforementioned purpose of this action. You may refuse the use of cookies by selecting the appropriate settings your browser settings; however, please note that if you do so, you may not be able to use the full functionality of this Site. Furthermore, you can prevent Google’s collection and use of data generated by the cookie and related to your use of the Site (including your IP address) by downloading and installing the browser plugin available at the following link:

As an alternative for browsers regarding mobile devices, you can prevent the collection of data by Google Analytics by clicking the following link: deactivate Google Analytics

For further information on terms of use and data protection/privacy, please see or

8. Use of Social Plugins

Our Site makes use of so-called social plugins („plugins“) of different social networks.

When you visit a site of our web presence featuring such a plugin, a direct connection is established between your browser and the server of the respective social network. The plugin content is directly transmitted to your browser by the respective social network and is integrated into the Site. Due to the integration of the plugin, the social network is notified that your browser has called up the respective site of our web presence.

If you are logged in to your account of the social network, the service is able to directly assign the visit of our Site to your profile. If you interact with plugins, for example by clicking the “Like” button or by posting a comment, the information is directly transmitted to the server of the social network and stored there.

As regards the purpose and scope of the collection of data and the processing and use of the data by the social network, we direct you to the respective data protection guidelines. There you will find a summary of the setting options for the protection of your privacy and your related rights. Please find the links thereto below.

Our Site uses plugins such as the ones provided by Facebook Inc., Twitter Inc. and Pinterest Inc. We may choose to use further plugins.

Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. For more information on this, please see the Facebook data protection/ privacy statement at

Twitter is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA. For more information on this, please see the Twitter data protection/privacy statement at

Pinterest is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA. For more information on this, please see the Twitter data protection/privacy statement at

If you do not want Facebook, Twitter or Pinterest to collect data about you from our Site and connect it to your member data saved on the respective social network, you must log out of these services before visiting our Site.

9. Data Processing by YouTube

Our Site contains various videos of the platform YouTube, which are embedded with the aid of a YouTube plugin. The platform is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. In case you access a website of our internet presence using such a plugin, your browser establishes a direct connection to YouTube servers. Thereby it is communicated to the YouTube servers what websites that user has accessed. If you are logged in to your YouTube account, YouTube can associate this information with your personal user account. If you want to prevent such data transmission, you must log out before using the plugins. Additional information can be found in YouTube’s privacy policy at

10. Storage of Your Personal Data

The data that we collect from you will be stored according to all relevant security guidelines. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

All information you provide to us is stored on secure servers.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of this Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

11. Secure Data Transfer

We have in place appropriate technical and security measures to prevent unauthorized or unlawful access to or accidental loss of or destruction or damage to your information. When we collect data through the Site, we collect your personal details on a secure server. Unfortunately, security cannot be guaranteed though. As emails, instant messaging, and similar means of communication are not encrypted, we would recommend not communicating any confidential information through these means.

12. Transfer of Your Personal Data

We will not disclose your personal data to third parties, except for the following:

  • if legally required or ordered by an authority or a court
  • to our Subsidiaries as well as to our parent company (Victorinox AG) and its Subsidiaries or to service providers mandated by us who may be located abroad and who support us in the provision of services, data processing and data storage, with respect to the technical availability of the Site and the features made available there, or otherwise. In case of a disclosure of personal data abroad we ensure that adequate data protection is guaranteed under all circumstances.
  • in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets, provided that we have contractually ensured that this information is kept private and secure and that when supplying this personal data we comply with the applicable local laws.

We will keep the personal data collected through this Site for as long as required or as long as allowed by applicable laws.  

13. Protection of Children

We do not wish to collect over this Site personal data from individuals under the age of 18. Individuals under the age of 18 are requested to receive permission from their parent or legal guardian before providing any personal data to us.

14. Your Rights

Pursuant to the data protection regulations, you are entitled, free of charge, to information and to have your stored data rectified, blocked and deleted. When responding to a request for information, we may require proof of identity on a case-by-case-basis.

If, with respect to the processing of your data according to these provisions, you have consented to the processing procedures, you may object to such processing and revoke your respective consent at any time.

If you wish to exercise the above-mentioned rights and/or receive more detailed information about such rights, please send an e-mail to or use the contact details mentioned in our site notice.


Last amendment: February 2017